The dataLayer, explained: what actually happens when you push
A practical look at how GTM processes pushes, why order matters, and the three mistakes that silently break your triggers.
Google Tag Manager
3 posts
Click triggers that don’t break after a redesign
Stop matching on CSS classes. Use data attributes, matches CSS selector and a fallback strategy your developers will thank you for.
Lookup vs. RegEx tables: which one and when
Two variables that replace dozens of duplicate tags — with real examples for multi-domain and multi-environment setups.