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Tracking tutorials & GTM recipes
The dataLayer, explained: what actually happens when you push
A practical look at how GTM processes pushes, why order matters, and the three mistakes that silently break your triggers.
GA4 ecommerce tracking with GTM: the complete setup
From view_item to purchase — every event, every parameter, and a ready-to-import container you can test in your sandbox.
Consent Mode v2 without the headache
Default states, update calls and tag-level consent checks — a minimal setup that passes Tag Assistant on the first try.
Click triggers that don’t break after a redesign
Stop matching on CSS classes. Use data attributes, matches CSS selector and a fallback strategy your developers will thank you for.
Server-side GTM: when you need it and when you don’t
An honest cost-benefit breakdown, plus the simplest production-ready architecture for small and mid-size sites.